Virtual reality, augmented reality and gamification are just a few examples of digital reality technologies that are changing the way we work and play. The China will be the main area for virtual and augmented reality, with 5.8 billion spent during the year. A perfect fit for these activations is the AR Cloud which will power stadium and city-scale AR for limited audiences as way to market the power of 5G in a demonstrable way. Indoor wayfinding in larger venues such as malls and airports are prime to deliver value to users this year and could make use of the new spatial sensors being made available in the latest phones. This would represent an increase of 78.5% compared to the $ 10.5 billion expected for this year. AR has denoted its quality everywhere throughout the world covering mobile phones to top-rated associations like Google, Apple, Microsoft, and much more. Over the past few years, we have heard many powerful stories from various organizations who have been piloting AR solutions to upskill their workforce, resulting in efficiencies upwards of 40% and more. Next generation VR devices are getting updated with all the necessary ingredients to make video passthrough possible including high resolution displays, powerful cameras, depth sensors, GPUs and eye-tracking. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights, Apple’s forthcoming 8K combined VR/AR glasses. This “in your face” augmented reality category will introduce many to the wonder and awe of AR which will have a direct impact on the adoption of mobile and eventual “on your face” options. Filter creators are becoming the new “designers” , gaining followers for their filter “collections” and being credited for their looks in music videos and user Stories. Don’t Stare at my 3D-Printed Custom Face Mask, Reusable, N95 alternative face mask developed by a collaborative team hits production, Foxconn Says China’s ‘Days as the World’s Factory Are Done’, Why Tech Workers Need a Union: a Q&A with the CWA’s Emma Kinema, Robot Rides Are Going to Deliver Pizza and Parcels Before People, The Switch to EVs Needs Plugs on the World’s Remotest Roads. While early VR worlds were clearly computer-generated using low-resolution polygons, the vistas available to us in 2020 will move closer to reality, allowing for more immersive experiences. According to IDC, spending on virtual and augmented reality worldwide will reach $ 18.8 billion in 2020. The 5 Biggest Virtual And Augmented Reality Trends In 2020 Everyone Should Know About 2019 was a growth year for virtual and augmented reality (VR/AR)– known collectively as extended reality (XR). While we will see advanced hardware hit the shelves, what may be missing are clear use cases to convince consumers to purchase and wear the device. One influencing factor here is TikTok, which we may see open itself up more to filter creators this year. The consumer tech giant is hoping that it will be the one to break XR into the mainstream with a high-end but affordable device, in the same way it did with the iPhone. Streaming VR has been possible in a limited way for a few years now – Facebook lets you do it with your phone, but the experience is limited due to data transfer speeds and low on-device processing power. Google Maps now features AR walking directions with expanded support and new features rolling out soon. 2020 is considered as a year in which WebAR will become available on every web browser. What can we expect for augmented reality as we enter the first year of this brand new decade? PlugXR WebAR Solution: Best Augmented Reality Trends 2020. This year will surely see more of the existing beauty and fashion industry tap into the power of filters, which may include exclusive luxury brand filters. Jan 24, 2020 - Explore Cubicle Ninjas's board "2020 Augmented Reality Trends", followed by 109 people on Pinterest. We know that everyone believed AR and VR are something that is useful for entertainment purposes. This game-changing technology has opened opportunities for millions of users today. Educational experiences in VR and AR will continue to become increasingly common throughout 2020. One of the biggest limiting factors with current XR technology is the need for encumbering headsets and display units. In 2019 we saw just a few connected eyewear options for consumers. The augmented and virtual reality (AR/VR) market amounted to a forecast 16.8 billion U.S. dollars in 2019 and is expected to expand drastically in the coming years, with forecasts for 2023 eclipsing 160 billion U.S. dollars. This is just the start of your mini Me engaging in digital worlds. Augmented reality is reshaping how enterprises manufacture, repair, upskill a workforce, and much more. We will then find the United States with … Originally anticipated for 2020, the debut of a pair of AR glasses that would win over the masses is now being pushed out as far as 2023 for some. The adoption of AR in healthcare is forecast to grow even more quickly – with the value of the market increasing by 38% annually until 2025. According to a recent study, AR-supporting mobile devices are expected to reach 1.6 billion and the AR market size will reach USD 1848 million by 2025. We have already seen Trimble customize the HoloLens for the construction industry and the military make its adjustments for the army. Future of Augmented Reality Experts predict the AR/VR industry to reach more … Augmented Reality Trends 2020 splendidly mixes computer-generated objects with the real-world environment while changing our imagination to the basics and having a bigger effect on our lives. As well as more mobile, headsets will be able to generate increasingly realistic "worlds" for the VR user to explore as the devices are fitted with more and more powerful processors. Follow me on Twitter @TomEmrich to get the latest AR news and to be notified when my next Medium Post goes live including my monthly “The AR Roundup”. One app which has been developed uses AR to guide users towards defibrillator devices, should they need one when they are out in public. AR can be used by surgeons – both in the theater and in training – to alert them to risks or hazards while they are working. 3D assets are essential ingredients to create immersive experiences and while the quality of these early captures may leave room for improvement, acclimating users to a new form of content creation to increase the inventory of 3D assets will be a big win. The rendered images can be delivered back to the user in real-time thanks to the speed of 5G and other advanced networks. This year will be a big year for avatars. Most people's first experiences of VR and AR today are likely to be in gaming and entertainment. The presence of these breakthrough technologies began to be felt far away from the fields of gaming and entertainment, where they first became popular. Industrial use outpaces gaming and entertainment. These technologies will especially be key for the retail industry which is currently undergoing an experiential transformation to meet the demands of the experience economy. AR, on the other hand, can be used to relay essential information directly to the user about whatever happens to be in front of them – reducing the time spent by engineers, technicians, or maintenance staff referring to manuals and looking up information online while on the job. AR is getting some interesting uses, both in the gaming world and the business sector. These are the 20 AR trends I will be watching and how they may play out this year. With face filters now a commodity and an army of filter creators ramped up on creating AR for the face, social AR platforms and their creators will shift their focus to body filters (as well as world filters). While production market grows more and more, customers become demanding and sophisticated. Above all augmented reality is no more limited to just games, its adopted by various business like eCommerce, travel, healthcare, education, retail etc. This year will see an influx of AR content populate the web as developers push the limits of WebAR to create complex and meaningful content that is just a tap of a link away. Global Augmented Reality and Virtual Reality Market Report 2020: Trends, Forecast and Competitive Analysis 2013-2024 - Read full article September 16, 2020… As monumental as these advancements are, they also shine a light on just how hard it is to build AR glasses. The potential uses for these technologies in healthcare are obvious, and over 2020 we can expect to see many of these use cases transition from trials and pilots and gradually into general use. The combination of these ingredients are solving for some of the biggest challenges video passthrough faces such as latency. 2019 was filled with a lot of buzz about 5G and 2020 will be no different. The world has realized the potential of Augmented Reality, and it is a powerful tech to resolve real-world problems. To help define value, the device manufacturers will look to the developer community. ), this year the AR industry is forced to take its head out of the “AR Cloud” and come to terms with just how hard it is really is to usher in our wearable AR future. Based on a Gartner report, in 2020, at least 100 million consumers are expected to use AR-enabled shopping technologies which will become one of this year’s closest retail trends. Samsung, Apple, and Microsoft are adapting to the same level of functionality. Geo-based AR experiences will be popular this year, including the use of AR to gamify a day at the mall or a walk to the nearest cafe by making them apart of a scavenger hunt and games like Pokemon Go. AR-commerce will be extremely active this year, as major players such as Instagram and YouTube continue to ramp-up virtual try-on as a core feature of the online buying experience. The augmented and virtual reality contact lens market is set to expand with a CAGR of 70% through the forecast period starting from 2020 to 2028. And in some cases filters are replacing the physical application altogether — choosing to apply a filter instead of a full face of makeup when livestreaming or recording a video. 2020 has arrived! We may also soon be able to opt to show our avatar self instead of our real self when someone goes to take a picture or a video. 20 Current Augmented Reality Trends & Predictions for 2020/2021 and Beyond The concept of augmented reality (AR) is no longer new. This year, organizations in various industries will look to implement full solutions that consider safety, security, integration with existing systems and processes, and scalability. But it isn’t just the smartphone to watch this year but also the tablet. Augmented Reality Trends to watch in 2020. Possibly the most anticipated breakthrough will be Apple’s forthcoming 8K combined VR/AR glasses that will not be tethered to a computer or phone. Augmented reality – where computer images are superimposed onto the user's view of the real world, through a screen or headset – is a more complex challenge, as it requires the software to "see" what is in front of it. – Source. AR eyewear as an accessory is a great go-to-market strategy for consumers whose smartphones sit at the center of their modern day life. You might also be interested in some of the best examples of how AR is already being used in business, which I discuss in this video: Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. VR can be used to simulate working in dangerous environments or with expensive, easily damaged tools and equipment, without any of the risks. You may opt-out by. Technologies like – Augmented Reality and Virtual Reality have turned out to be quite powerful and successful. Fashion and beauty houses are also finding inspiration from filter creations to create AR-inspired makeup, hair and clothing which are walking the runway and setting this year’s trend (such as L’Oreal’s choice of “Holographic” as the hair color of 2020). Upcoming Trends of Augmented Reality in 2020 This year, we may see even more organizations leverage the lessons they gained from AR headworn pilots to customize these devices to meet the specific nuances of their industry and in turn maximize the upskilling of their workforce. The future is AR, it's going to be a top trend in 2020. This year will see a lot of activity in video passthrough both aimed at the enterprise and at the consumer. 0; 1. I suspect this year we will see some major moves from Facebook , Snapchat, Samsung and Apple as they all vie to win the avatar war and update their platform with new ways to use them. 2020 will be another great year for hearables with AirPods continuing to lead the charge. The paradigm shifts created today will greatly shape the AR of tomorrow. Virtual reality – where users wear a headset and are fully immersed in computer-generated environments – has been developed to meet design, marketing, education, training, and retail needs. AR Contact lens Continue to Grow Significantly The 2020 XR Industry Insight report collated by VR Intelligence states that 65% of the AR companies surveyed said they are working on industrial applications, while just 37% working on consumer products and software. Super-fast mobile networks will further boost the potential of XR to strengthen its presence in entertainment and make further inroads into industry during 2020. Adobe Stock. Virtual Reality trends and Augmented Reality trends that have been developing for the last 10 years are now more mature than ever. But we're getting used to seeing it used for more than adding cartoon features to selfie pictures or spotting Pokemon in the wild. 2020 will be a big year for holographic projection and displays, an AR category which doesn’t require the user to have a headworn or handheld device. With these escalating developments, here are top 10 Virtual Reality (VR) and Augmented Reality (AR) trends to watch out for 2020: Integration of AI with AR and VR Over the next years, many developers and leaders will build and discuss the integration of artificial intelligence with AR and VR. This year, consumers will have a lot more devices to choose from, possibly even some from luxury fashion brands. Augmented Reality 2020. Despite how perfect it would have been to see a huge win in consumer AR smartglasses in 2020 (20/20 vision, get it! See more ideas about Augmented reality, Reality, Marketing trends. In late 2019, PwC predicted that VR and AR could add as much as $1.5 trillion, or 1.8 per cent GDP, to the global economy by 2030.The value provided by immersive technologies is plentiful, and companies are already using it to expand their marketing, retail, education, and many other initiatives. Gartner recently dropped AR from its hype cycle, meaning the analyst firm considers augmented reality … Een terug - en vooruitblik door de AR industrie: wat gaat 2020 brengen. The 5 Biggest Virtual And Augmented Reality Trends In 2020 Everyone Should Know About. Already students can take a trip through time to visit the ancient Romans, or through space to experience conditions on other planets. TikTok’s full body video skits are the perfect place to play with body AR, equipping TikTokkers with special effects to supercharge their videos. © 2020 Forbes Media LLC. As a slightly newer technology, augmented reality is gaining momentum. Virtual reality devices are beginning to double as AR headsets thanks to stereo video passthrough. 2020 is poised to be a big year in AR/VR for M&A. The boom in mobile devices employing AR means robust and sophisticated technologies now dominate the market. In the meantime, individuals are using filters to express their own style and identity either by creating their own filters or using filters published by creators. However, it has certainly made some serious advancements in recent years, with the release of applications such as PokemonGo and products like HoloLens. AR has been very busy at work. However, evolutionary improvements of software and hardware, like ARKit 3.5 and iPhone 12, will contribute to the future of augmented reality technology maturity in 2020. While carriers and device manufacturers are getting ready to unlock this new network to the masses, they will use 2020 to market ways in which 5G will change our lives, including enabling AR and VR. Het einde van het jaar nadert en dan is het traditiegetrouw altijd lijstjes-tijd. It is safe to say that the future of augmented reality (AR) looks bright. Opinions expressed by Forbes Contributors are their own. This growth should continue until 2023, with an annual rate of 77%. Marketers have always been one of the first to adopt emerging technologies. As these innovations and others like them lead to improved patient outcomes and reduced cost of treatment, they are likely to become increasingly widespread throughout 2020. 7 important Augmented and Virtual Reality trends for 2020. As we wait for optical see-through devices to improve, VR devices with stereo video passthrough will deliver headset AR with the widest field-of-view and visual fidelity with the bonus of true “mixed reality”. We saw a number of advertisers take advantage of AR last year as new channels became available such as Facebook’s AR ads in the News Feed, Instagram’s launch of Spark AR Filters and 8th Wall’s markerless and image target WebAR. Augmented reality is the new trend technology that businesses should admit when planning their marketing. Another one helps nurses to find patients’ veins and avoid accidentally sticking needles where they aren’t wanted. This makes them great targets for both by larger tech players and large solution providers who are bullish on the next wave of computing and are looking to secure their lead in the AR race. 2020 smartphones will also sport powerful chips and processors designed to power immersive experiences. The ROI for AR in the enterprise is substantial and it more than justifies the cost of headworn devices. Projection mapping, light field and eye-sensing 3D displays and pepper’s ghost solutions will be on the rise especially for large scale events and venues such as stadiums, concert halls, theaters, museums, malls and airports. To quote Michael Abrash, “The honest truth is that the laws of physics may make it impossible to ever build true all-day AR glasses; there’s no Moore’s Law for optics, batteries, weight, or thermal dissipation.”. In this article, you can read the top seven AR and VR trends in 2020. The good news is that when we stop staring at the stars, we will begin to see the remarkable wins that will happen this year that are making AR a reality for consumers today. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. Users can opt for AR-enabled websites by simply logging in without any need for an app. The apps created, and the user interest expressed this year, will help pave the way for consumer AR smartglasses to succeed tomorrow. Blog 30 December 2019 Bas Gezelle 0. What can we expect for augmented reality as we enter the first year of this brand new decade? These devices will be the most fashionable and wearable we have seen, with sleeker and lighter designs offered in various colors and styles and even bendable arms like real glasses. Rather than needing to be wired up to powerful PCs, or encumbered by on-board hardware, viewing devices will upload tracking data to data centers where the heavy processing will be done. The device that we have been carrying around with us for the past decade is already capable of augmented reality but this everyday device is getting new chips and sensors which will make it an even more powerful AR machine. All Rights Reserved, This is a BETA experience. This year we will see waveguides combiners get thinner and more efficient, offer a “good enough” field-of-view and become manufacturable in high volumes at consumer-level costs, thanks to an entire industry ecosystem coming together to allow such developments. Meanwhile, consumers will begin to expect they can scan any product in the real world with their phone to generate a digital result, AR experience or digital information, thanks to the growing use of Google Lens and Snapchat’s Scan and a sea of QR codes they find on magazines, product packaging, and signage. Body AR templates are already available yet under utilized in platforms like Lens Studio and Spark AR. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. In my conversations with execs at businesses around the globe, and at the flagship global AR event, Augmented World Expo 2019 (AWE), Scope AR is seeing greater momentum than ever before. With many AR startups with years under their belt, their teams, tech and traction are at a prime place for acquisition. Global Automotive Augmented Reality HUD Market Size, Status And Forecast 2020-2026. 2020 will see other smartphone apps that currently use 2D maps to help users discover and navigate places around them differentiate by offering an AR alternative (think Trip Advisor, Yelp, Apple Maps, Uber etc.). In addition, I suspect that we will start to to see standards, benchmarks and case studies emerge to help marketers build better campaigns and demonstrate key metrics which highlight how AR can achieve campaign goals. AR filters are changing the fashion and beauty industry. Think of it as a highlights reel of the years’ best and brightest, along with some cautionary tales. With global spending on XR technology is forecast to increase by 78.5% next year compared to this year, both technologies will be key trends to watch out for in 2020. Virtual reality – where users wear a headset and are … This fuzzy value proposition and higher than desired price point will greatly limit consumer adoption, narrowing it to early adopters and enthusiasts. 13 Mar 2020. Top AR Trends of 2020. The optics and photonics community are literally trying to break the laws of physics to give us the components we need to create fashionable all-day AR glasses. This may include the ability to use your avatar in various apps, not just the one you create it in, including AR experiences where “you” can be seen as part of the action (you wearing those shoes or you running through the fields with a dinosaur, for example). And this is just the beginning. Expect your Stories to be filled with your friends throwing fireballs, dancing with characters and more this year as body filters take over your feeds. He. The most anticipated product of 2020 is Chrome AR. Early decisions by tech companies on issues like facial recognition and deep fakes and the subsequent reactions of its users will demand new regulations and social contracts to emerge. A wide variety of 3D scanning solutions leveraging the smartphone camera will offer users a way to capture themselves, objects and the world around them. With standards and browser updates gradually rolling out and development platforms like 8th Wall making it possible to build WebAR experiences using popular web frameworks, the web is becoming a powerful destination for augmented reality. This year we will see advanced spatial sensors such as ToF (time-of-flight), radar and ultra wideband become a smartphone staple. The "Enterprise AR Software Market - Growth, Trends, Forecasts (2020 - 2025)" report has been added to's offering.. Augmented reality (AR) reached the phase of product realization very slowly, owing to the complex nature of the technology. The 5 Biggest Virtual And Augmented Reality Trends In 2020 Everyone Should Know About. The immersive nature of VR means that pupils can engage with learning in fun new ways, and AR brings new flexibility to on-the-job training. The new iPad Pro may be marketed as the perfect AR machine with a 3D-sensing rear camera, a powerful A13+ processor and possibly new display technology which will help the device be lighter than ever. We are likely to see a whole load of exciting new hardware offering even greater immersion and realism, as well as innovative use cases as industry gets to grips with what it can do. The "Enterprise AR Software Market - Growth, Trends, Forecasts (2020 - 2025)" report has been added to's offering. Luxury vehicles including Mercedes, Cadillac and Hyundai now include augmented reality navigation systems. On the eve of the upcoming 2020, we decided to summarize the achievements of the technology of #augmentedreality of the outgoing 2019.. 9 Augmented Reality Trends to Watch in 2020. Combined with biosensors that monitor physiological reactions like heart rate and perspiration, therapists can get a better understanding of how patients react to stressful situations in a safe, virtual environment. Welcome to the World of Broadcast Augmented Reality or Live Augmented Reality. The result will be cheaper headsets and viewing devices and more realistic VR simulations. Safety and trust are paramount for all tech solutions, but are especially key for AR where computers sense and edit the world around us. Virtual reality has already been adopted in therapy, where it is used to treat patients with phobias and anxiety disorders. These sensors will enable next level AR experiences, new content creation capabilities using 3D scanning and new ways for your phone to interact with the world around you. And we will also see more phones with foldable screens which will dramatically improve the field-of-view for smartphone AR experiences while keeping these devices small enough to fit in our pocket. The ideas and opinions expressed in this post are mine alone and do not represent any organization which I may be affiliated with. Reference designs from Flex, Qualcomm and Microsoft offer the enterprise the resources they need to create AR headworn devices that meet the specific needs of their industry. The presence of these breakthrough technologies began to be felt far away from the fields of gaming and entertainment, where they first became popular. This shouldn’t be surprising – although games made the headlines in recent years thanks to Pokemon Go and Facebook's Oculus Rift, the potential to boost productivity and safety using XR makes it an attractive proposition for industry. But they are also using filters as part of a complete look, with virtual makeup and virtual clothing taking it to a whole new level. This article was written as an independent piece. This is more of a problem with VR, where the powerful processing hardware needed to generate the graphics is usually contained within the headset. It is predicted to dramatically exceed the market sector of virtual reality by 2025. Leave them in the the comments below. But this year will see the floodgates open for AR advertising as more ad networks and ad formats become available and more budget is allocated to AR as a compelling advertising medium suited to meet the new demands of users in the experience economy. Headsets get smaller, more mobile and more powerful. But lack of access to this platform by developers, including its sensors, limit its augmented audio potential (Bose AR being the exception). However, hardware devices have started to trend towards being "untethered" – For example, Facebook's Oculus headset initially needed to be connected to a powerful PC, but this year became available as the self-contained Oculus Quest version. Benefits of Augmented Reality in Retail. Quantum dots and microLEDs will offer brighter and more energy-efficient displays lengthening battery life and reducing the need for bulky projectors which generate a lot of heat. Augmented Reality Trends in 2020 0. The use-cases and developments were limited to gaming. Many analysts herald that AR market will grow to more than $100-130 billion by 2020. The potential for data transfer speeds of up to 3 gigabits per second – by comparison, the average home broadband delivers well under 100 megabits per second – means 5G should be fast enough to stream VR and AR data from the cloud. But just making it easier to get from one place to another is not all AR will bring to the table. Top 10 Augmented Reality and Virtual Reality Technology Trends for 2020. Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn ( or instagram (bernard.marr)? Beyond capture, the end-to-end 3D asset pipeline including optimization and management will be a critical focus in 2020. The growing adoption of wearables, including hearables and smartwatches, is a very positive thing for headworn AR as the masses continue to get comfortable with wearing tech on their body and face. 2020 has arrived!
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